AI, SEO & Marketing Glossary
Simple definitions of the terms that matter for the future of search and marketing.
AEO (Answer Engine Optimisation)
Making your content easy for search engines and AI tools to use as a direct answer.
GEO (Generative Engine Optimisation)
Improving how often AI tools like ChatGPT and Gemini mention and cite your brand in generated answers.
SI Agency
A marketing agency that uses advanced AI models and agents as its main workforce, guided by human experts.
AI Agent
Software that can take actions for a person, such as searching, comparing, filling forms or booking.
Agentic Commerce
Buying and booking done by AI agents on behalf of people.
AI Overviews
AI-generated summaries that Google shows at the top of some search results.
llms.txt
A simple text file at a website's root that summarises the site for AI tools.
Entity
A clearly defined thing, like a business, place or topic, that search engines and AI understand and connect.
Schema Markup
Structured data added to web pages so search engines understand what the content means.
E-E-A-T
Experience, Expertise, Authoritativeness and Trust, which Google uses to judge content quality.
Zero-Click Search
A search where the user gets the answer without clicking any website.
Google Business Profile
Your free business listing on Google Search and Maps.
Local 3-Pack
The three businesses Google shows on the map for local searches.
NAP
Name, Address and Phone, which should be the same everywhere online.
Core Web Vitals
Google's measures of page speed, responsiveness and visual stability.
Conversion Tracking
Measuring calls, forms and sales that come from your marketing.
Performance Max
A Google Ads campaign type that uses AI to show ads across Google's channels.
Conversions API (CAPI)
A server-side way to send conversion data to Meta for better ad tracking.
WhatsApp Business API
The official way for businesses to automate and scale WhatsApp messaging.
Programmatic SEO
Creating many useful pages from structured data, such as service-and-city pages.
Topical Authority
Being seen as an expert on a topic because you cover it deeply and well.
Prompt
The question or instruction a person gives to an AI tool.
Hallucination
When an AI tool states something false with confidence.
Human-in-the-loop
A setup where a person reviews or approves AI actions before they go live.
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